Blog
In all these years what drove us here? Take a look on what we have done so far: We began our adventure in 2011, founding the brand DWISS in Switzerland with the aim at creating innovative Swiss made timepieces. Our...
The microbrands and the mainstream brands! You want or need to buy something. Where do you go? There is the big, established place that has locations everywhere. There is also the small business that is only in your area. ...
What is a microbrand watch? With the rise of the Internet some of the ways we shop, and even produce products, has changed. Watch microbrands are a prime example of this. Today we’ll cover those microbrands. We’ll talk about what...
Microbranding: Many definitions exist for the word “Microbrand,” but only a few can broadly explain what this means to the watchmaker. To the watch retailing industry, a microbrand can refers to small watch brands who decided to enjoy the perks...
Baselworld 2019 Basel world is the world’s largest trade show in the watch industry, its held since 1917. It takes place in Basel, Switzerland every year. It’s a show where manufacturers can introduce their new timepieces. Its purpose is...
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The invention of the wristwatch
1571 - Some historians consider the gift given by Robert Dudley, the Earls of Leicester, to Queen Elizabeth I to be the ancestor of the wristwatch. The gift was described to be a clock full of diamonds suspended by a bracelet...
automaticautomatic watchdesign watchdesigner watchdwissitalian leatherleather strapluxuryluxury watchmicro brandmicrobrandswiss madetimepiecetimepiecestourbillontourbillon watchwatchwatches
The Tourbillon One of the most challenging-to-make watch mechanisms, the tourbillon is a complicated movement that makes the escapement turn around its own axis, designed to counter the effects of gravity. By continuously rotating the entire balance wheel/escapement, the tourbillon...