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About

DWISS (Design Watch Independent Switzerland)

Is a multi-design awarded Swiss brand of authentic and unique Swiss made timepieces that is innovating how time is displayed, pioneering the use of new materials and revolutionizing sales channels.

Its watches deviate from tradition by showcasing the time in formats never explored before, making each watch instantly memorable and iconic. They are all limited-edition luxury watches with the highest-grade Swiss movements and craftsmanship.

FOUNDER AND DESIGNER

Founded by Rafael Simoes Miranda, who has been designing watches since 2006, with a portfolio of hundreds of watches designed for more than 15 different brands, winner of important international design awards, like the Red Dot Design Award, and a former watch design teacher in Milan, Italy.

PIONEERISM

This young and contemporary brand has developed the first ever watch made out of Niobium (Nb1Zr - 99% Niobium 1% Zirconium), with the model CLASSIQUE, created exclusively for the Brazilian mining company CBMM. 

DWISS implemented a new way of selling luxury watches, cutting distributors and retailers’ margins, making prices affordable. The pioneerism that characterizes DWISS made it also one of the first watch companies to accept cryptocurrency as a payment method.

AWARDS AND FAIRS

DWISS won its first IDA (International Design Award) in 2012, just one year after its foundation with the world’s first Niobium watch. The second IDA came in 2016 when DWISS created it signature time display system. It won the ePDA (European Product Design Award) in 2017, granted at a ceremony held at the European Parliament, and the second ePDA in 2018. DWISS has also participated in some of the most important watch fairs: Baselworld (2014 and 2015) and Hong Kong Watch & Clock Fair (2014 and 2015).