Many definitions exist for the word “Microbrand,” but only a few can broadly explain what this means to the watchmaker. To the watch retailing industry, a microbrand can refers to small watch brands who decided to enjoy the perks of the internet over rigid traditional stores.
For some reasons, this definition might seem a bit limited. So, we can say that a microbrand watch company is any of this, but not limited to:
The unique concept of Microbrand companies
To understand how these micro brands function, it is essential to evaluate the traditional scene:
The first microbrandsstarted in the mid-2000s. The movement towards the "micro" or rather niche specific scene began with a different perception. It was meant for a generally knowledgeable audience. Today even some of the more prominent brands have started to realize that there is actually a market of watch enthusiasts who are willing to buy from their smartphones and computers. This is why Independent watchmakers, designers, and entrepreneurs are fast taking part of the market.
Because the microbrands stay close to the customers, there’s nothing soulless in their business. Customers enjoy the benefits of reaching out to the people behind each specific product at any time. These Swiss made watches tend to carry a lot more daring design concept.
It’s easier for these micro brands to design watch independent and different from anything ever seen before. Micro brands are all about innovation, simple trades and enjoying a bigger avenue to craft extraordinary designer watches. Why?Because they don't have a lot of baggage or expenses like traditional outfits.
Usually, the person behind the brand is a designer, a watchmaker or entrepreneur that was already in the watch industry working for large brands before, in some cases can be all of the above, it’s for sure someone who is passionate about taking the watch concept away from the one-tracked creations of the traditional brands.
There’s almost no such thing as the best Micro brands. Designs are far too broad and varied to place one micro brand in the spotlight. It’s just about the style and concept that suits someone’s taste.
At Dwiss we have a huge variety of models that can fits everyone’s fits, owing to micro brands luxury watches is easy at their comfort. Here at Dwiss, our watches are designed by the founder, made by the best factories and artisans for the most incredible feel and experience.