THE WORLD'S FIRST WATCH DESIGN CLUB
In late 2019, DWISS launched the world’s first Watch Design Club, uniting watch enthusiasts to co-create a unique timepiece. Members collaborated on every aspect, from case design to dial details. The result was the M3 model, a Swiss-made automatic watch that won three prestigious design awards: The Good Design Award Australia, The Good Design Award US, and the European Product Design Award. This innovative approach not only produced an exceptional watch but also empowered our community to become award-winning designers. Join us in shaping the future of watchmaking!
THIS IS HOW THE FIRST WATCH DESIGN CLUB WAS DEVELOPED:
WHAT IS THIS ALL ABOUT?
An exclusive Club dedicated to design your next Swiss made watch with DWISS.
WHAT IS THE WATCH VALUE?
The online retail price of the watch will be USD 1390. Members will pay less and can have free months.
HOW DOES IT WORK?
Members pay the discounted price of the watch divided in 12 months.
WHAT DO MEMBERS GET?
A member-edition Swiss made automatic watch using ETA 2824-2 movement and sapphire crystal.
WHAT ELSE?
WIN A FREE MONTHLY MEMBERSHIP FEE
Every member who brings a new member to the Club wins a free month. The more friends you bring, the more free months you win and the less you pay in the end for your watch. Spread the word!
ADDITIONAL MEMBERSHIP BENEFITS
All members are entitled to purchase previous DWISS models at discounted prices, and also have the chance to win a DWISS watch in the drawing that takes place every month.
BASIC WATCH SPECIFICATIONS
Swiss made automatic watch using a caliber ETA 2824-2 movement and sapphire crystal, 316L stainless steel case and water resistant to at least 100M. The other features of the watch will be decided together with the Club members.
Who is DWISS?
DWISS is an established micro-brand founded in Switzerland in 2011 by Rafael Simoes Miranda. A former watch design teacher that has been using his talent to create award-winning watch designs since 2006. Rafael is the sole creator behind the brand.
#1: CASE DESIGN
The first step was to decide on the case design. Below are the four options the Club members have voted and the results. If you want to see the cases in 3D and AR just click on them (only works with iphone), or if you want to see more pictures just go to the watch case page.
#2: CASE END piece
The variation number 3 was the one selected, and we have two options for the case end piece. Which one should we produce?
#3: DIAL DESIGN
Let's select the dial we will produce for your watch. Should we do a standard display? Or use DWISS signature display? Or create a whole new thing? Note that only one dial will be produced. We first need to choose which direction to go, and in a second step we will opt for the design (details) and colors.
#6: Finalizing the collection
Check out the models most voted by the Club members that are now in production:
#7: Production
Here are some pictures of the first samples we got, the case looks stunning!!!
New dials from the production line, with a different tubes according to the design.
The first watches are ready to be delivered and the shipping to the Club members will start. In 2021 a limited edition will also be available for non Club members.
FAQs
Is it like crowdfunding?
No... As a DWISS Club member, you are REALLY part of the creation of the watch you will receive, and you do not need to pay 100% of the watch’s price all at once.
Is it like a box subscription?
Again no. We do not send random watches over the subscription period. The watch you will receive will be the one you are helping to create, with its good value for the money!
Can I cancel my membership?
You can cancel your membership at any time with no cancellation fees or penalties and use your credit (already paid monthly fees) to purchase any other watch (with the same retail value) in our collection.
When will the next Club be launched?
We don't have a date for the next Club yet. However, if you want to stay informed and receive updates about DWISS, please subscribe to our mailing list.