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DWISS and the founder
Any watch can tell time, DWISS tells it differently! This statement is the foundation of DWISS, a niche brand created in 2011 by Rafael Simoes Miranda, who has been designing watches since 2006, with a portfolio of hundreds of watches designed for more than 15 different brands, winner of important international design awards, like the Red Dot Design Award, and a former watch design teacher in Milan, Italy. Miranda's entrepreneurial spirit and dedication to innovation has been instrumental in the success of DWISS. He is constantly pushing the boundaries of watchmaking and has built a loyal community of customers and supporters who appreciate the brand's unique approach to timekeeping.
Innovation
DWISS' vision of innovation extends beyond the design of unique time display systems. The brand was the first to produce a Niobium watch and is one of the first brands to accept cryptocurrency as a form of payment. Additionally, DWISS is the creator of the first watch club, which operates on a subscription-based plan where members work together to design their own watches. The brand also offers a revolutionary NFT project, DWISS NFT, featuring 1,100 hyper-realistic animated watch renderings that provide a digital collectible experience, as well as financial incentives for holders. DWISS has become known for its unique designs, innovative features, and its approach to new technologies like web3.
AWARDS AND FAIRS
DWISS has participated in important watch fairs such as Basel World and Hong Kong Watch and Clock Fair. However, since its inception, the brand has primarily focused on online sales and has been successful in raising funds through crowdfunding, accumulating over a million Swiss francs from watch enthusiasts and collectors. Today, the brand has a community of loyal customers and supporters who follow the brand on all social media platforms. DWISS has created several collections over the years, starting with the M collection which was launched in 2011 with the M1 model. The Classique collection, which was the first to be awarded, introduced the brand's first models made with precious and semi-precious materials, such as the Brasilia model, which was made from 14k gold, and the C2, the world's first Niobium watch.
complications
The M collection was followed by the M2 (2016) and the M3 (2020), the latter being the world's first watch designed by members of the DWISS Club and winning the European Product Design Award and the Good Design Award. All models in the M collection use an ETA 2824-2 movement and innovative time displays. With the R1 collection (models RC1 and RS1), DWISS introduced its first high complications (2016), using a Swiss-made tourbillon in the top range models. The other models in the collection use automatic and mechanical movements. The R1 collection has received several design awards, including the renowned IF Design Award for the RW1 (2018), which was DWISS's first wandering hours watch.
latest products
In 2021, DWISS celebrated its 10th anniversary with the release of the M3W model, an anniversary edition watch inspired by the previous M3 model. The watch features a domed bezel, double domed sapphire crystal, and an wandering hour module with three satellite discs over the skeleton dial that shows the modified Sellita SW-200.
DWISS is a guarantee of innovation and quality. All of its watches are certified Swiss-made and feature the most precise and reliable movements. The brand is one of the most disruptive and design-award winning microbrands. It is dedicated to excellence, quality, and providing its customers with fair prices and innovative timepieces.