Our History
Founded in 2011 by industrial designer Rafael Simoes Miranda, DWISS is an independent Swiss brand built around one mission: to tell the time differently. Today DWISS is the most design awarded Swiss microbrand.
Since 2006, Miranda has created hundreds of timepieces for renowned global brands and has been recognized with top international design awards such as the Red Dot and iF Design Awards. He also taught watch design in Milan, sharing his expertise with the next generation of creators.
At DWISS, every watch begins with a concept, a strong design vision brought to life through fine Swiss engineering. With full creative control, the brand is free to explore new forms, materials, and ideas without compromise.
DWISS is proud to serve a growing community of collectors and design enthusiasts who appreciate authenticity, innovation, and craftsmanship in its purest form
Our history
2011
DWISS was born
Founded by Rafael Simoes Miranda, DWISS was established in 2011 with a vision to innovate time-telling techniques. The brand began its journey in Lugano, Switzerland, built upon Rafael’s decades of experience designing watches for renowned international brands. Over the years, he has created hundreds of timepieces and earned more than 30 international design awards, including prestigious honors like the iF Design and Good Design Awards. His relentless pursuit of innovation and independent spirit laid the foundation for DWISS.
2012
World's first Niobium watch
In 2012, DWISS made history by launching the world's first Niobium watch, a collaboration with the Brazilian mining company CBMM. The CLASSIQUE CBMM model, crafted from a unique Niobium alloy, showcased DWISS's dedication to innovation and won the International Design Awards (IDA). This groundbreaking timepiece set a new standard in materials in the watch industry.
2013/2014
Mysterious hours and precious metals
During 2013 and 2014, DWISS introduced its first Mysterious Hours with the C2 models, also made in Niobium, featuring innovative time display systems. The brand also launched limited-edition watches incorporating precious metals, such as 18k gold, highlighting the elegance and luxury of Swiss watchmaking. These models further established DWISS's reputation for blending cutting-edge design with premium materials.
2015/2016
The Crowdfunding initiative
DWISS launched successful crowdfunding campaigns, engaging a global community to support its innovative watch designs. The M2 collection, with its revolutionary time display system and winner of several design awards and the R1, with its sleek and sporty design, were among the highlights. Winning further design accolades.
2017/2018
Grand Complication
DWISS unveiled the RC1-SW, featuring a Swiss-made tourbillon movement, and the RW1, with its wandering hours display, showcasing the brand's commitment to excellence in watchmaking. The collections garnered international acclaims such as the European Product Design Award (ePDA) and the International Design Award.
2019/2020
The Watch Design Club
In 2019, Rafael Simoes Miranda launched the World's First Watch Design Club, an innovative initiative inviting enthusiasts to co-create a watch. The project aimed at winning the first mutual design prize in watchmaking, and it succeeded with three awards. In 2020, DWISS launched the model RW1, its first Wandering Hours watch, which won the prestigious iF Design Award.
2021
10th Anniversary
Celebrating its 10th anniversary in 2021, DWISS reflected on a decade of groundbreaking achievements. The brand launched commemorative editions of its most iconic models, including the M3W and the R2, which won the iF Design Award, ePDA Award, and 2 IDA Awards. These launches highlighted DWISS's dedication to innovation, quality, and award-winning timepieces.
2022/2023
Connecting digital to real
In 2022, the brand connected watch lovers to Web3 with the DWISS NFT project. This pioneering initiative introduced DWISS NFT collectibles, metaverse watches and virtual showrooms, marking a new era of innovation. In 2023, DWISS reintroduced its best seller time display: the signature hours with the M3S model, continuing its tradition of award-winning designs.
2024/2025
Awards and recognitions
DWISS was honored as one of the TOP 100 Luxury Jewelry & Watch Brands of the World for 2024 by Luxury Lifestyle Awards, standing alongside industry icons like Patek Philippe, Vacheron Constantin, and Jaeger-LeCoultre. In 2025, we launched the Model A1, powered by the Swiss-made La Joux-Perret G100 Soingèe movement, offering a 68-hour power reserve. With clean architectural lines and solid Super-LumiNova® blocks on indexes and hands for exceptional visibility in all conditions.
This is my my 5th DWISS. Just love how they "tell time differently"
— Timothy G.
It's a real stunner! The fit and finish is just superb. Has a nice weight to it and you can see the quality in every detail of the watch - from dial to clasp. This runs with the big boys for sure.
— Paul Michael G.
WOW! WOW! WOW! Much more beautiful than I expected. Just wanted to give microbrand watch a try and I am happy to choose DWISS.
— Sean H.
Just received my green M3S this is my third watch from DWISS, and I love it,thank you Rafael for your attention to detail and excellent customer care.
— Keith M.
Unique, Elegant and Wonderful watch!!!!
— Amonsak L.
I really love M3 model it is very comfortable on my wrist and thanks Rafael for best service.I will buy you again
My second Dwiss. Very happy. Style , quality and price combination make it really stand out. I really love the different ways of telling time.
— Allan J.
Love the design. Unlike any other watch. Very comfortable on the wrist.
— John D.