DWISS Press Reference

DWISS press reference

Boilerplate

DWISS SA is an independent Swiss Made watch brand founded in Lugano in 2011 by industrial designer Rafael Simoes Miranda. DWISS stands for Design Watch Independent Switzerland. The brand is known for award-winning watches that show time differently through original dial architecture and alternative time displays.

Short brand description

DWISS is a design-led independent Swiss watch brand for collectors who want more than familiar watch shapes. Its watches make the dial the center of the experience, using displays such as Mysterious Hours, Signature Hours and Wandering Hours.

Founder

Rafael Simoes Miranda is the founder and creative director of DWISS. An industrial designer, he founded DWISS in 2011 in Lugano and built the brand around alternative ways to display time.

Key facts for journalists

  • Founded in 2011.
  • Based in Lugano, Switzerland.
  • Independent Swiss Made watch brand.
  • more than 37 international design awards.
  • Current public models include M3S Signature Hours, A1 PowerLume and S1 Wandering Hours.
  • A1 won the iF Design Award 2026.
  • S1 15th anniversary editions are Orange and Silver, limited to 50 pieces per color.
  • DWISS states that sold-out editions are not re-issued.

What makes DWISS different

DWISS does not begin with a generic case shape. The brand begins with how time is read. The result is a collection of watches where the display itself creates the identity: mysterious hours, displaced hours, floating hours, signature hours and wandering hours.

Contact

DWISS SA
Via Nassa 46
CH-6900 Lugano
Switzerland

Website: https://www.dwiss.com/
Contact page: https://www.dwiss.com/pages/contact
Press Kit: https://www.dropbox.com/scl/fo/pt6mtbxq0r565h6dt5lgj/AFs65koWQ7D8_YylWJnbchw?rlkey=bwdjh5r06ju8q7g8a4ij9c61f&dl=0